lifestyle | end-to-end
Transforming event discovery powered by social media integration
Role
UX/UI Designer
timeline
Sept - Oct '24
(~5 weeks)
Extending the power of Instagram to event discovery
Instagram has become a go-to platform for small businesses to promote events from classes to pop-ups and festivals, making it a powerful entry point for event discovery.
Its popularity creates an opportunity to build on that momentum with tools that help users move beyond the initial post - giving them a clearer, more organized way to explore local events, decide what’s worth attending, and connect with others who share their interests.
Solution
Bringing the liveliness to Lively
I opted for a vibrant yellow and orange as my primary colors to embody the cheerful and “lively” energy that captures the emotions commonly associated with attending events. I used a complementary cobalt blue color as my accent color that will bring attention to users but also ties everything together.
High-Fidelity Wireframes
Onboarding
Besides linking their Instagram account, users answer a brief questionnaire to help the app curate tailored events, a step that's lacking in current event-finding apps.
Home feed and event details
The home feed is where users can filter between the "For you" tab that shows all app-curated events or the "Following" tab that shows events by hosts they follow. Users can further their filter by tags, popularity, etc.
The event details page holds all the information the user would need in preparation before attending. I added a section where users can see posts made by the host and a peek to their Instagram page.
Community feed
A newsfeed that allows users to share their experiences at events and connect with others, while also enabling hosts to promote their events and build excitement among their audience.
tESTING
Conducting hi-fi usability tests to evaluate user engagement and adoption
In comparison to the current event-finding apps, I wanted to test how likely users would actually adopt a new app and utilize the added features to help their discovery in new events and keep track of recurring ones.
Results
Iterations
After some consideration, I decided to restrict the posting feature to hosts only (which would need an extra application process). This approach allows users to still connect with one another while ensuring promotional content are effectively addressed.
