Live Project

Live Project

Live Project

Freelance

Freelance

Freelance

End-to-end

End-to-end

End-to-end

Kaizen Fitness Log

Reimagining fitness tracking with freeform note-taking and AI

Role

UX/UI Designer

TEAM

2 UX/UI Designers

2 UX/UI Designers,

1 Developer

timeline

November '24 - Present

This is an ongoing freelance project with a fitness enthusiast motivated to disrupt the fitness tracking industry with an app that utilizes AI to provide workout insights and personalized recommendations through a virtual coach, Kai. Additionally, our system of logging workouts is inspired by the freeform notetaking format that allow users to capture their routines in a more natural, flexible way.

Our goal is to provide accessible coaching and a comprehensive method of tracking workouts to help users stay consistent, understand their progress, and achieve their fitness goals more effectively.

Background

The Problem

Most fitness tracking apps rely on rigid input systems and generic data summaries that fail to provide meaningful, personalized insights. Users often find themselves manually logging sets and reps into pre-defined templates, which can feel tedious, restrictive, and disconnected from how they actually think about their workouts.

Additionally, while many platforms collect workout data, few offer smart, actionable feedback. This leaves users, especially those without a coach, unsure of how to optimize their routines or understand their progress in a meaningful way.

Solution

1.

A more flexible, intuitive tracking method that adapts to how users naturally record their workouts, similar to freeform journaling or notetaking.

1.

A more flexible, intuitive tracking method that adapts to how users naturally record their workouts, similar to freeform journaling or notetaking.

1.

A more flexible, intuitive tracking method that adapts to how users naturally record their workouts, similar to freeform journaling or notetaking.

2.

Smarter recommendations powered by AI that provide users with personalized insights, helping them make informed decisions and stay motivated.

2.

Smarter recommendations powered by AI that provide users with personalized insights, helping them make informed decisions and stay motivated.

2.

Smarter recommendations powered by AI that provide users with personalized insights, helping them make informed decisions and stay motivated.

The Challenge

Due to time and availability constraints, minimal user research was conducted so we began designing based on personal experiences, internal discussions, and current competitors. While this initially made good progress, we frequently revisited flows and rethought decisions the more our designs evolved.

My Responsibilities

Design over 50 screens in both low- and high-fidelity to visualize 5+ key user flows, covering the full user journey and functionality of the app

Design over 50 screens in both low- and high-fidelity to visualize 5+ key user flows, covering the full user journey and functionality of the app

Design over 50 screens in both low- and high-fidelity to visualize 5+ key user flows, covering the full user journey and functionality of the app

Create and streamline design system before handing over to our developer

Create and streamline design system before handing over to our developer

Create and streamline design system before handing over to our developer

Regularly present design rationale and iteration progress to the client to ensure alignment and gather feedback

Regularly present design rationale and iteration progress to the client to ensure alignment and gather feedback

Regularly present design rationale and iteration progress to the client to ensure alignment and gather feedback

Define

Translating client goals to user flows

The client provided a detailed list of features differentiating free and premium users. Using this as a foundation, we began by defining 4 core screens for the navigation bar that would encompass all key requirements. From there, we specified user flows and features as we designed low-fidelity wireframes.

More coming soon!

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OR JUST HIRE ME

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© Chelsea Wang 2025
Houston, TX

8:38 PM

© Chelsea Wang 2025
Houston, TX

8:38 PM